Marketing strategy: essence and peculiarities
نویسندگان
چکیده
منابع مشابه
The Essence of Strategy and Strategic Management
Robert Braithwaite, CBE, founded Poole-based Sunseeker Boats in 1968. Its fi rst model was a 5-metre yacht. Today, its biggest yacht is over 37 metres long; some have top speeds of 60 knots. In a typical year, it sells several hundred new yachts. Depending on specifi cation, prices are upwards of £250,000. Sunseeker is presently the largest volume boat builder in the United Kingdom (UK) and one...
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ژورنال
عنوان ژورنال: Galic'kij ekonomičnij visnik
سال: 2019
ISSN: 2409-8892
DOI: 10.33108/galicianvisnyk_tntu2019.06.111